MEET SIGELE
Sigele Hill is a social media manager, content strategist, and creative storyteller specializing in helping modern brands grow through authentic short-form content and intentional digital strategy.
With a strong understanding of today’s social media landscape, she focuses on creating content that feels relatable, engaging, and culturally relevant while still aligning with long-term business goals. Her approach combines trend awareness, audience psychology, and visual storytelling to help businesses build meaningful online communities instead of simply chasing views.
Over the past several years, Sigele has worked with brands across lifestyle, wellness, retail, nonprofit, and family-focused spaces, developing content strategies designed to increase visibility, strengthen brand identity, and improve audience engagement across platforms like TikTok, Instagram, and Facebook.
Known for her ability to turn everyday moments into high-performing content, she has helped generate millions of organic views through short-form storytelling while maintaining a brand-first approach that prioritizes authenticity over overly polished marketing.
At Three Root Media, Sigele leads all areas of social media strategy, platform management, trend research, content planning, audience engagement, and creative direction, helping brands show up online in a way that feels intentional, elevated, and human.
Social Media Manager & Content Strategist
MEET KYLe
Kyle Hill is a videographer, senior video editor, and creative production specialist with over a decade of experience creating cinematic, story-driven content for brands, nonprofits, businesses, and digital platforms.
As Head of Video Production & Editing at Three Root Media, Kyle leads all aspects of the visual production process, including cinematography, lighting, photography, editing, color grading, and post-production. His work blends high-end visuals with authentic storytelling to create content that feels both professional and human.
Throughout his career, Kyle has worked across a wide range of industries, producing everything from branded short-form content and commercial campaigns to live events, interviews, documentaries, nonprofit storytelling, and social media marketing assets. His production style focuses on creating visually compelling content that connects emotionally while still serving clear business and branding goals.
Known for his strong technical knowledge, creative direction, and cinematic eye, Kyle specializes in transforming ideas into visually engaging digital content tailored for today’s social landscape. Whether capturing cinematic brand visuals, fast-paced social media content, or professionally edited campaigns, his goal is always to help brands stand out through intentional, high-quality storytelling.
Head of Video Production & Editing